With the growth of internet, online news channels, or Web TV is
gaining popularity now. Now we are entering a phase where every city of
India has internet and efforts are on to extend the Internet in the
rural areas of India. In the cities, practically everyone has a mobile
with Internet connection, even though Smartphone is still expensive and
not everyone can afford it. But in the cities it’s quite easy to have an
internet access. And Web TV is usually free. There are some channels
that are paid. But there is a lot of TV on the web that is free. Seeing
this popularity of the Internet, it is prudent for every news channel to
have an online presence and if possible, a Web TV portal. This enables
the viewers to watch the programmes at their convenience. They can also
live stream programmes with fast internet connection. But live streaming
is still not very efficient because of slow Internet connections in
many places. Still, it is time to recognize the fact that web TV is here to stay. And the more the T Channels use it, the better it is for them.
As my experience in the Star News and now in my experience as the COO of ABP News, I feel that with the growing popularity of TV News channels, we will be adding to our viewership if we extend our News programmes to web TV portals. Some of the major TV Channels are already having web TV portals and they are reaping good harvest from it, even though it’s quite expensive to run a web TV portal yet. But with time, web TV will become much cheaper and then it will be the next generation of TV News programmes’ popularity in our society.
As a person who has a long experience in Star News and as COO of ABP News, I can say that we should not ignore web TV technology in our times. We should keep in mind here that even today, not everyone has access to the Internet and even if they do, they don’t have regular access to electric supply. But the TV has still a far and wide reach and it has an audience that is not decreasing, but growing. But at the same time, web TV portals are becoming popular at least in the cities. Hence, we should look upon web TV portals as complimentary to TV News Channels. It is an important component of TV news and can add to our viewership more. Because of this, while we should still focus on making our TV News channels better in quality, we should simultaneously also work with web TV technology.
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As my experience in the Star News and now in my experience as the COO of ABP News, I feel that with the growing popularity of TV News channels, we will be adding to our viewership if we extend our News programmes to web TV portals. Some of the major TV Channels are already having web TV portals and they are reaping good harvest from it, even though it’s quite expensive to run a web TV portal yet. But with time, web TV will become much cheaper and then it will be the next generation of TV News programmes’ popularity in our society.
As a person who has a long experience in Star News and as COO of ABP News, I can say that we should not ignore web TV technology in our times. We should keep in mind here that even today, not everyone has access to the Internet and even if they do, they don’t have regular access to electric supply. But the TV has still a far and wide reach and it has an audience that is not decreasing, but growing. But at the same time, web TV portals are becoming popular at least in the cities. Hence, we should look upon web TV portals as complimentary to TV News Channels. It is an important component of TV news and can add to our viewership more. Because of this, while we should still focus on making our TV News channels better in quality, we should simultaneously also work with web TV technology.
Social Media profile's can be reached at
Linkedin Pinterest Vimeo
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